It’s not uncommon to see product labels or corporate communication where greenwashing is on blatant display. In fact, a 2020 study from the Commission found over 50% of environmental claims made in the EU to be vague, misleading, or unsubstantiated. Most of us have seen an “eco-friendly” label or made a purchasing decision based on […]
Transparency is key – the risks of Greenwashing and Greenhushing Read More »
How do you ensure sustainability compliance for your products and services, as well as communicating your sustainability efforts to your customers and internal teams? It might be tempting to reach for AI chat bots such as ChatGPT for help. Unfortunately, as we outlined in a previous post, ChatGPT sucks at sustainability communication, and while these
The role and relevance of AI in Sustainability Read More »
As a sustainability professional, you might have tried to tap into ChatGPT to see what support you can get for different sustainability topics, and come up disappointed. For example, ask the AI to write sustainability content and you’ll most likely get a post that has one too many green emojis and eco-friendly hashtags. Quite simply,
Why ChatGPT Sucks at Sustainability Communication Read More »
